Teaser, not the whole playbook
What a week on
Chomps social could feel like.
A rhythm more than a calendar: five days with distinct jobs, so the audience knows what to expect and the team knows what to ship. This is the sketch. The real one gets written with the team, the data, and the launch calendar - and that's a conversation I'd rather have in person.
The weekly rhythm
Five days. Five jobs. One flywheel.
The Label Read
Start the week with the receipts: ingredient callouts, certification facts, and the comment-section debates they start.
One format. Many flavors. Built to be screenshotted.
Community Pick
Whatever Friday's thread voted on goes live. Pairings, gym bags, glove compartments - the community writes Tuesday.
Every vote is an owned content input.
Wild Card
The culture slot. Trend participation, stitches, reactive moments - run through the pre-cleared fast lane, not a meeting.
Speed is a system. Wednesday tests it weekly.
Bench Day
Creator content from the freelance bench. Loose brief, specific goal, honest feedback loop.
Best-performing bench assets feed Friday's paid decision.
The Stick Shift
The standing community thread that picks next week's content. Ends the week by starting the next one.
The flywheel that keeps the calendar half-written by fans.
Weekends belong to the community manager and the escalation doc, not to scheduled posts. What that looks like is on the community page.
Paid boost thinking
Paid follows proof.
The threshold rule
Organic posts earn paid, not the other way around. Anything that clears an internal benchmark in its first 48 hours gets boosted while it's still moving.
Moment money, held in reserve
A standing slice of budget kept unspent on purpose - so when a cultural moment hits on a Tuesday, nobody is filling out a form.
Boost the conversation, not just the post
Sometimes the winner is a comment thread, a stitch, or a community-made post. Paid should amplify what people are doing, not only what we made.
Engagement loops
The calendar is half the job. The replies are the other half.
Reply like a person, log like a machine
Every reply is human. Every pattern gets tagged and rolled into a weekly read that Creative, CX and Brand actually see.
The regulars program
The fifty people who show up every week get noticed first, heard first, and occasionally surprised. Advocates are made in the replies, not the DMs alone.
Close every loop out loud
When a community idea becomes a post, the person who suggested it gets named. Nothing recruits the next hundred contributors faster.
This is the trailer.
The film needs your data.
Launch moments, retail pushes, seasonal beats, actual performance baselines - the full calendar only works when it's built on what's real inside Chomps. Happy to walk through how I'd build it.